Methodology
How our approach is different
Evidence before output
AI answers vary, so we do not treat one screenshot as a result. We record prompt wording, citations, competitors and inaccuracies, then connect those observations to public evidence that can realistically be improved.
Implementation, not jargon
Recommendations are tied to pages, templates and owners. A finding should become a concrete action: correct a canonical, define a service, connect a founder entity, publish a fair comparison or repair a crawler path.
No fake authority
We do not manufacture testimonials, ratings, awards or schema claims. Entity clarity works best when visible content and structured data describe the same defensible facts. Limitations and buyer fit belong in the content too.
Clients receive a baseline of current AI visibility, a map of technical and content gaps, implementation priorities and a measurement framework. Explore the GEO Audit for B2B companies, our AI citation tracking approach, or the schema markup system for AI search.
The practical sequence usually starts with discovery: can crawlers reach the right canonical pages and read the important content? Next comes interpretation: do the company, founders, services and audience form one consistent entity graph? We then examine decision support, including category definitions, use cases, alternatives and implementation detail. Finally, a stable prompt set measures whether mentions, citations and descriptions become more consistent. This order keeps teams from publishing more pages before the underlying evidence system is ready.
We share limitations plainly. Model outputs change, third-party sources affect recommendations, and recrawling takes time. The work improves the conditions for accurate representation; it does not buy control over ChatGPT, Perplexity or any other answer engine. That boundary is part of the methodology, not fine print.