Blog / Insights
Practical guides, audits, checklists and research on how B2B companies become visible in ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
The InTheMind AI blog explains generative engine optimization without treating it as a shortcut or a guaranteed ranking channel. Articles connect AI answer observations to practical work on crawlability, company entities, structured data, decision-stage content and source quality. Each guide is written for B2B founders, marketers, SEO teams and developers who need an evidence-based way to improve how their company is discovered and described.
Start here when important pages are blocked, client-rendered, duplicated or difficult to discover. We cover robots rules, canonical URLs, sitemaps, internal links, server-rendered content and the realistic role of llms.txt files.
Explore AI crawlabilityUse these guides when AI systems confuse the company, category, founders or services. The focus is consistent visible facts, stable identifiers and a small valid Schema.org graph—never fake ratings, claims or markup volume.
Review schema for AI searchRead this category when competitors dominate shortlists, alternatives or versus prompts. We explain fair comparison hubs, answer-ready service pages and citation tracking that accounts for normal variation between models and runs.
Build comparison coverageIf you are unsure where to begin, the GEO Audit for B2B companies combines all four layers into a prioritized roadmap. You can also send a website and two or three genuine competitors for a demo audit. We use a focused buyer-prompt sample to identify the first gap worth investigating; we do not promise control over a probabilistic AI answer.
A checklist of structured data types that help AI systems understand your company, founders, services, offers and FAQ content.
A comparison of how ChatGPT and Google AI Overviews influence vendor discovery, buyer shortlists and citation opportunities.
