Technical SEO and crawlability
Start with the infrastructure that helps search and answer engines reach, render and understand important pages.
Explore Technical SEOBlog / Insights
Practical research on how B2B companies become discoverable, understandable and verifiable across organic search and AI-powered discovery.
Use these public guides to connect technical access, entity clarity and useful content with measurable search and AI visibility.
Start with the infrastructure that helps search and answer engines reach, render and understand important pages.
Explore Technical SEOStrengthen the public facts and relationships that describe your company, people, services and expertise.
Review AI visibilityBuild useful decision-stage coverage, then observe how visibility changes across search and AI interfaces.
Explore GEO AuditFeatured insight
InTheMind AI / Research
Perplexity does not rank B2B companies like a traditional search engine. It needs sources it can find, understand, verify and cite. Here is what makes a company easier to appear in AI-generated vendor research.
Read featured articleLatest research
SEO helps people find your website in search. GEO extends that work to AI-generated answers, citations and recommendations. Here is where they overlap, where they differ and when a business needs both.
A checklist of structured data types that help AI systems understand your company, founders, services, offers and FAQ content.
A comparison of how ChatGPT and Google AI Overviews influence vendor discovery, buyer shortlists and citation opportunities.